Motivations for television viewing among deaf and hearing students.

نویسنده

  • B A Austin
چکیده

ABSTRACT Motivations for watching television were compared for 128 hearing and 178 hearing impaired freshtnan students at a technical college. The questionnaire consisted of 31 elevision viewing motivation items, a list of program titles -* frequency and enjoyment information, attitudinal statements, and demographic items. Ss reported the amount of time they watched TV on an average daily basis. Factor analysis revealed seven motives, three of which were significantly different for hearing and hearing impaired Ss: viewing for learning and information, viewing for arousal or excitement, and viewing for companionship. Deaf Ss were more Likely to view TV for the purpose of learning and information. Viewing for arousal or excitement and viewing for companionship were among the best predictors of the respondents' attachment to the medium, their amount of daily television consumption, and their perception of TV's reality in portraying life. (CL)

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عنوان ژورنال:
  • American annals of the deaf

دوره 129 1  شماره 

صفحات  -

تاریخ انتشار 1984